By Kyrsten Skulborstad-- In this hyper-mediated era where young and old alike seem — and in many cases, are — constantly connected to the Web, it is true that financial gifts are not the only way to contribute to a cause. The power of a tweet, like, share, or blog post, can be unmatched, sometimes multiplying the initial, more pragmatic goals organizations and individuals set out to accomplish.
We’ve seen examples of this often in recent history. From Wael Ghonim’s Facebook page that jumpstarted the 2010 Tahrir Square demonstrations, which led to the ouster of Egypt’s then-President Hosni Mubarak, to the overnight impact of Invisible Children’s Kony 2012, social media and the Web are playing an increasingly important role in the effectiveness of causes on the ground.
Heifer International is one organization that knows this is true. As a result, every Sunday the charity dedicates one blog post to thanking some of the key playmakers who share their work on the Web. Below are some of Heifer’s heros, but we invite you to visit Linda Meyers’ Heifer Blog to see more.
Award-winning garden expert P. Allen Smith wrote a great post on his blog about Heifer Ranch and its Community Supported Agriculture (CSA) program.
Kara O’Brien of the Harry Potter Alliance writes about the difference a single goat or flock of chickens can make in her blog post, Headed for a Brighter Future.
A big thank you to the youth from St. John’s United Church of Christ in Mifflinburg, Pennsylvania, recently collected enough money through their Joyful Noise Offering to purchase a cow that will be sent to a family in need through Heifer International.
Alamance Presbyterian Church’s youth group stayed several days at Overlook Farm, Heifer International’s learning center in Rutland, Massachusetts. There are several great blog posts about it, but this one’s headline caught my eye: Day Two: Poop and Fences. How could you not read that?
Heifer International is featured on the Inspiring Generosity blog, with a post that discusses how we use our digital content to inspire and share our story. It’s a great behind-the-scenes-look at one aspect of our communications efforts.
Visit our Featured Charity’s website to learn how you can contribute to its cause on the Web.